About AssureWel

AssureWel was a 6 year (2010-2016) collaborative project led by the RSPCA, Soil Association and University of Bristol, supported by the Tubney Charitable Trust. Its main aim was to develop a practical system of welfare outcome assessment for the major farm animal species, which can be used in farm assurance schemes.

The AssureWel system of welfare outcome assessment was first field-tested and introduced within the RSPCA Freedom Food and Soil Association Certification farm assurance schemes. These schemes use welfare outcome assessment to help assess compliance with their scheme's standards. Producers are given feedback (including benchmarking) to help monitor and improve welfare on their farm. Advice and support is given to producers and producer groups to help further improve welfare. Welfare outcome data is used by the scheme's to inform standards development.

The timeline for introduction of welfare outcome assessment into the RSPCA and Soil Association schemes:

AssureWel project timeline
The project also supported other farm assurance schemes in using welfare outcome assessment to its full potential to improve farm animal welfare, and encourages the use of the AssureWel approach.

A summary of the other objectives of the AssureWel project:

  • Develop training in welfare outcome assessment for vets, advisers and inspectors.
  • Encourage the use of welfare outcomes in other UK and European farm assurance schemes.
  • Research and develop a broiler chicken welfare label based on method of production with outcome safeguards.

 Project brochure:

AssureWel project brochure cover

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Laying hen

Welfare outcome assessment

Working with the food and farming industry

Encouraging a consistent industry-wide approach, the AssureWel project is working with leading industry bodies including:

Collaboration opportunities

AssureWel would like to collaborate with other assurance schemes, retailers, producer groups, government bodies and researchers in the application of welfare outcome assessment. Please contact us for more information.

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